After years of hard work in a factory outside of Santiago, Chile, Ram?n accepts a peculiar job: to look after a Coca-Cola billboard located by the highway. And it doesn't take long for Ram?n to make an even more peculiar decision: to make the billboard his new home. Eleven year-old Miguel is enchanted by his uncle's unusual living arrangement, but the neighborhood is buzzing with gossip, declaring Ram?n a madman bringing shame to the community...